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Is it wrong to monetise our pain?

Shakira is back from her musical hiatus, and while her new album is intended as empowering, it forces us to question whether the monetisation of our pain makes our suffering more or less valuable.

Colombian singer known mononymously as Shakira is back on the scene and our screens.

After a self-professed difficult few years, Shakira is currently undertaking her ‘Las Mujeres Ya No Lloran’ tour. The title, taken from her latest album which won a Grammy this year for Best Latin Pop Album, translates to ‘women no longer cry’.

The full phrase, in her song Shakira: Bzrp Music Sessions, Vol.53, featuring Argentinian producer and songwriter Bizarrap, is “las mujeres ya no lloran, las mujeres facturan” which translates to “women no longer cry, women make money”.

The song goes on to invoke the “loba” (she-wolf) inside of her which enabled her to endure a difficult few years. These have involved suspended criminal charges for tax evasion and divorce.

In an interview about the album, Shakira explained that the title came from her view that “it’s men’s turn now” to cry.

She talked about the role that often befalls women to have to contain their emotions in front of their kids and society, and the expectation that women “have to heal in a certain way.”

 Las Mujeres Ya No Lloran is about women deciding how, when, and for how long they get to heal themselves. So what does she say is the reason it took so long (it’s been 7 years) for her to release a whole body of work?

In her own words, “the husband was dragging me down!”

Shakira has also acknowledged the privilege she has to transform her pain into art. Her decision to reclaim the globally acclaimed stardom that she’s both known for and deserving of, and to focus on success rather than the breakdown of interpersonal relationships with m*n, has been lauded by her fans as both uplifting and empowering.

@fallontonight

@Shakira had time to write Las Mujeres Ya No Lloran following her divorce. “The husband was dragging me down. Now I’m free!” #FallonTonight #TonightShow #Shakira #LMYNL #Punteria #LasMujeresYaNoLloran

♬ original sound – FallonTonight

La ola tercera?

 Many concert goers and fans have posted videos of themselves singing along to the catchy lyrics and attempting to mimic Shakira’s immaculate choreography. In many ways, these lyrics speak to an era of self-development, of driven ambition, and a focus on independence and stability over suffering.

However, is Shakira’s focus on empowerment through the monetisation of her pain – at the expense of other women – a larger symbol of a regression to third wave feminism, reminiscent of the more recently termed ‘Girlboss’ era?

Otherwise known as “radical feminism”, this wave was, undoubtedly, a fundamental stage in the progression of women’s rights. It sought to critique traditional monogamous structures as oppressive, celebrated body positivity, and aimed to incorporate previously neglected intersectionality into the feminist movement.

Except, we’re no longer living in the noughties, when this wave saw its heyday. And feminism, like everything, is subject to a constant and ongoing process of evolution.

Unfortunately, Shakira’s lyrics, which refer to her ex-husband’s new partner as her ‘reemplazo’ (replacement) and insinuates that she was ‘un rehén’ (a hostage) in her marriage don’t quite line up with the most prominent values of the current fourth wave.

These values include things like: adaptability, embracing diverse perspectives, and empowering women.

 

 

Instead, her lyrics speak to the parts of third wave feminism that ought to be left in the noughties, such as the lack of cohesion and inability of those involved to organise politically in order to enact positive systemic change. It’s true Shakira’s recent experiences can’t have been easy, but at least she was in a position to be able to pay off the millions of dollars in fines her tax evasions landed her with.

While heartbreak is, inarguably, a universal experience, the type of feminism Shakira endorses and sells – for between $160 and $662 per ticket – doesn’t exactly incorporate class consciousness, nor does it prioritise accessibility.

On the flip side, perhaps Shakira’s lyrics such as ‘me volviste más dura’ (I’ve come back stronger) do invoke a sort of post-feminism, the idea that most of feminism’s main goals have been achieved. The focus, many post-feminists argue, should instead, therefore, be perceived as a more individualistic plight for freedom of choice, and a recasting of subjectivity through a reconceptualization of self-identity and self-presentation.

The emphasis on money in particular seems quite specific to Colombia as well. In Shakira’s birthplace, despite the socialist politics of the country’s president, there is a strong association between feminism and work. In fact, in a recent Ipsos survey, equal pay between men and women came out as the most important action needed to achieve gender equality.

Although I must admit the song itself is ‘un temazo absoluto’ (an absolute banger), the lyrics did make me question whether the alternative to crying was in fact making money.

Or whether it might be something else more fulfilling instead?

The business of break ups

Recently, this transformation of tears into tender has been shared explicitly. On the internet, predominantly women have been documenting their break ups and ultimately making money from the views and subsequent community that this allows them to build.

In a recent Business Insider article, Serafina Kenny writes about the booming business of breakups. Lots of content creators are using what was first a way of expressing their feelings for relatability to now make a living.

“It’s part of a digital shift that’s been happening over the past decade,” Kenny writes. “While “boyfriend tag” videos and soft launches were previously mainstays of relationship content, people now want to see romance’s raw, messy sides, too.”

This involves a turning point, from break up to dating, to other forms of consumable online content, the creation of which can be remunerated through ad revenue.

On the flip side of this, singers and artists and creatives have been making money from their suffering as long as art has been made into a saleable commodity. And that’s not to say this doesn’t produce some of the greatest art in the world; I think there is something impressively vulnerable and most of all human about being able to use your pain to be successful in your passion.

As singer songwriter CMAT tweeted, when she screams when she sings during performances she’s doing so because she’s gone through pain and she’s healing.

What we must ask ourselves then, is this: Does the sale of the crafted and constructed product of the pain make either it, or the music itself, any less valuable?

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